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BCG Matrix. Question Marks. Question marks are products that grow rapidly and as a result consume large amounts of cash, but because they. BCG Matrix is a business method that was created by the Boston Consulting Group in the 1970's. Download as DOCX, PDF, TXT or read online from Scribd.Boston Consulting Group (BCG) Matrix and. Porter's Generic Model by. Dr. Sandeepa Malhotra. For MBA(BE) IV Sem. Strategic Market Management The Boston Consulting Group (BCG) helps the business organizations to To develop the efficiency of marketing decision making, the BCG Matrix plays an The BCG matrix considers two variables, namely.. N MARKET GROWTH RATE. N RELATIVE MARKET SHARE. The market growth rate is shown on the vertical (y) axis and

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